"Don't miss out on baby-boomer skills": eCatalogue's new solutions

Over 47? Or fast heading that way? You’re in good company because half the UK adult population now stands side by side with you.

It’s all the impact of the post-war baby-boom. And for Communications and Service Providers the new look of the national profile adds up to fresh opportunities to review and expand product and service portfolios – plus fresh responsibilities as an employer.

As millions of people live longer and want to – and need to – work longer, so all the UK’s businesses, of every size, must be better primed and better equipped to meet their evolving needs. Even for the fittest employees, the natural ageing process can bring changes in sight, hearing, mobility and stamina. But by being more aware of the needs of older people and those with life-long disabilities and taking action to be more inclusive, companies could see impressive bottom-line gains in two ways. They harness the valuable skills, decades of experience and loyalty of an older workforce on the one hand and their immense potential spending power on the other.

There’s also a legal imperative for action. Later this year anticipated changes to the emerging Equality Act will intensify the obligations on companies to show that they’re consciously and practically making ‘Reasonable Adjustments’ in the workplace to accommodate the widely differing requirements of employees and future recruits. And those who make these changes and embrace the potential of this market are likely to win out over those who don’t.

These are all reasons why we’ve just added a comprehensive portfolio of over 350 equipment, software and services products at the BT Wholesale eCatalogue portal, under the umbrella ‘Assistive Products’. Also on call is the special MiDRAS Helpdesk team who are here to share their expert practical knowledge of Reasonable Adjustments with you and with your business customers. They’ll also be pleased to talk you through and advise you on products that range from telephony, magnification devices for desktops and laptops to ergonomically designed chairs and from voice control software and headsets to textphones.

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See what’s on offer – and your new revenue generation opportunities – by heading to our eCatalogue here and clicking on the Assistive Products tab.

Call the MiDRAS Helpdesk on 0800 999 2630 for free help and advice.

Or speak to your account management team.

Read more about the business advantages of greater inclusivity in a free report from the OneVoice for Accessible ICT Coalition. It’s called “Accessible Information and Communication Technologies: Benefits to Business and Society”.