Hi you are now in The Loop / November 2008
Market Knowledge
Businesses look to suppliers for cost-cutting ideas as the bank says ‘No’
No extended overdrafts. No new loans. No confidence in the security of business savings. No wonder UK companies of all sizes and sectors are entering November in a gloomier mood than usual.
With limited money available from their troubled bankers, it's also little wonder that cost-cutting reviews are top of the agenda for many businesses this autumn - and are likely to be well into the future.
With the right products and services in your portfolio, it could be you to whom they turn for the solutions to help them save.
One key area where companies could welcome your input in keeping their costs down is in the provision of technical support. The pace of change in connectivity technologies and the growing use of converged services mean that customers' in-house staff can find it tough to keep abreast of all the different developments encompassing voice, data, security and applications. And the need for expert help from outside could be even more urgent now that companies are having to shed people to reduce their costs.
You can also assist your customers to identify the prospect of important savings by helping them to take a fresh look at their customer contact strategies. It's widely accepted in business that it can be far cheaper to gain new sales by cultivating existing customer relationships than by investing in winning new ones.
An outsourced call centre solution from BT Wholesale can be a cost-effective way to improve customer service and reduce churn while at the same time assist you to reduce your overheads. Another choice for your customers might be one of a range of Customer Relationship Management (CRM) packages from leading manufacturers available for fast ordering and delivery via your account team.
And after the turmoil of recent months, 'trust' is a particularly valuable asset to be able to add to your offering. Businesses are naturally cautious about going out into the market to pick an unknown supplier to invest their hard-pressed budgets with. So there's a considerable comfort value in being able to work with a trusted supplier that's already in place, secure in the knowledge that they can rely on you to provide the full complement of products, services and innovative solutions they need.
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Contact your BT Wholesale account management team now for news of the products and services you can offer to help customers cut costs and weather the storm.
